ead generation is a crucial marketing process that involves identifying and attracting potential customers for a business’s products or services. It typically starts with capturing a person's interest through various channels such as social media, email campaigns, websites, or advertisements. Once interest is generated, their contact information is collected—usually through forms, sign-ups, or direct communication.

This information helps businesses reach out to these individuals and guide them through the sales funnel, turning them into paying customers. Lead generation can be both inbound (drawing customers in through valuable content and SEO) and outbound (reaching out directly through calls, emails, or ads).

Effective lead generation not only increases sales but also helps build a database of interested prospects for future marketing efforts. In today's digital world, it is considered one of the most effective ways to grow a business, build relationships, and improve return on investment (ROI).